Pizza Party

When Pizza Party was still just an idea—born on a couch during a trip to Japan with Sespo and Monte—I took on the role of creative director. This role involved overseeing the project as a whole, from the writing phase, to on-set supervision, all the way to the final video review.
In its earliest form, Pizza Party began as the idea of bringing a specific kind of format to Italy, one that was missing—your classic market gap. But by sticking too closely to the typical features of this kind of format, we risked creating yet another piece of soulless, purposeless entertainment.
That’s where Pizza Party shifted from being just a functional format to becoming something more—building a specific visual and conceptual identity that users could relate to, that would be appealing to brands, and that gave the project its own signature look and feel.
Traditional TV is disappearing, and during meals people increasingly turn to internet content. The problem is, it’s hard to find something truly suitable to watch in those moments. This project, instead, brings two hosts who, during a meal with pizza, don’t just watch a video—they create one, interacting with it and flipping the script.
In this way, the viewer—or the group of friends gathered to eat—feels like they’re hanging out with the hosts, who eat during the episode, just like the viewers do.
Beyond the ability to create and modify the video live, the format also taps into the "reaction video" trend, a type of content that's growing rapidly.
Once the setting was decided, the room arranged for watching and creating content, and the pizza ordered, the show still needed a soul.
That’s where, in the writing phase, I decided—together with my partners—to embed a social dimension into the themes of the episodes.
The idea of communicating social issues in a direct and didactic way bores me. It's outdated and no longer effective.
So why not create realistic scenarios instead?
Do we want to talk about homophobia? Then why give a boring lecture, when we could invite 8 guys—7 straight, and one secretly gay—and have the others guess who it is?
That way, we create a true mirror of society. We see how deeply stereotypes are rooted in people’s minds, how aggressive some young people still are when it comes to these topics, and we challenge classic assumptions from within.
Through precise and intentional writing, the videos not only tackle specific issues directly in each episode, but when watching the entire season, viewers can connect the dots and see how different people, personalities, and viewpoints deal with the same theme.
As of now, Pizza Party is still an emerging idea. The evolutions to come will help build and expand on these ambitions exponentially.
Pizza Party is an unconventional experience: a dinner among friends around a pizza where surreal scenarios offer unexpected perspectives on reality. In this format, situations so absurd they even embarrass the hosts turn classic “what ifs” into unique, unforgettable videos.
We create contexts that push viewers to form their own ideas, rather than forcing them into messy debates—all while keeping a light and positive tone.

This, in short, is how Pizza Party was born, and what it’s all about.