My work with vertical content often involves writing, recording, and post-producing videos for vertical platforms, with the goal of achieving maximum views or reaching a predefined objective.
I firmly believe that it’s NOT the explicit complexity of the script and/or production that makes a video go viral, but rather the subtle work and attention to detail—often imperceptible.
Below are some examples of my work.
Tiktok trend.
This video, with its very simple aesthetic, was conceived and recorded to create the best possible content for the song "Gata Only."
The idea achieved, solely on TikTok, the following views across its first five videos:
19M, 13.9M, 7.3M, 5.4M, and 5.6M views.
The video later became a trend, inspiring several creators, including jcandsondraa, whose version alone reached 69M views.
Mille notti - Tiktok promo
This video was created to promote the release of Fasma's single "Mille Notti".
Fasma specifically requested a unique approach, moving away from the typical TikTok-style video. With this visually simple concept, the TikTok reached 745k views, contributing to the promotion of the track.
Streaming event announcment.
The content was created for the announcement of a live streaming event, designed for the "Rosso" audience, reaching a total of 380k views.
